Principal service
Game Greenlight Modelling
Turn a game concept and production plan into a decision model that connects development cost, commercial assumptions, break-even requirements and downside risk.
Starting price
From €950
Development and launch cost assumptions
Production schedule and cost timing
Price, discounting, platform deductions and unit-sales assumptions
Who this service is for
- Studios deciding whether to greenlight a new project
- Teams preparing to commit a larger production budget
- Founders comparing scope, price or release scenarios
Typical trigger situations
- A prototype is moving toward full production
- The budget or team plan has changed materially
- Several scope or launch scenarios need to be compared
- The studio needs a clearer commercial hurdle before committing resources
Scope
What is analysed
- Development and launch cost assumptions
- Production schedule and cost timing
- Price, discounting, platform deductions and unit-sales assumptions
- Break-even revenue and unit requirements
- Base, upside and downside scenarios
- Key sensitivities and commercial risks
Output
What the client receives
- A scenario-based game greenlight financial model
- Break-even and sensitivity analysis based on supplied assumptions
- A concise explanation of the financial case, key dependencies and open questions
Key questions
Questions the analysis is built to answer.
- 01
How many units must the game sell to recover its planned investment?
- 02
How does scope affect the break-even point and downside exposure?
- 03
Which assumptions drive the largest change in expected returns?
- 04
What financial trade-offs separate the available production scenarios?
Process
A four-step working approach.
- 01
Define the decision
Clarify the commercial question, available information and scenarios that matter.
- 02
Structure the inputs
Organise the supplied terms, costs, timing and assumptions into a consistent model.
- 03
Test the scenarios
Compare outcomes and identify the assumptions with the greatest financial effect.
- 04
Explain the implications
Present the model, principal observations and questions that remain for the studio.
Information required
The exact information request is agreed from the scope. It may include:
- Production budget, team plan and expected schedule
- Planned platforms, pricing and release assumptions
- Available audience, wishlist, comparable-title or sales assumptions
- Marketing, distribution and other launch-cost assumptions
- The decisions or scenarios the model should compare
FAQ
Before an engagement.
Is this a sales forecast?
The model can compare sales scenarios supplied or agreed for analysis, but it cannot guarantee market performance or investment outcomes.
Can different game scopes be compared?
Yes. Cost, timing, pricing and sales assumptions can be organised into distinct scenarios when the studio can provide enough information.
Does a model replace a creative greenlight process?
No. It provides a financial lens for the decision; creative, production and market judgement remain with the studio.
Scope boundary
OUWRA provides financial and commercial analysis. It does not provide legal, tax or investment advice. Any references to agreements, rights or contract terms concern their financial implications only.
Related insights
Further reading.
No related articles are currently published.
Next step
Review the decision with clearer numbers.
Discuss the scope of a game greenlight model before sharing substantive materials.